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lundi 3 août 2015
Post-Sapiens, les êtres technologiques - Touch Screens of the Future - Mechatronics FLY
PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING - Ipsos Healthcare | Digital Doctor Report 2015 #hcsmeu #hcsmeufr
Ipsos Healthcare’s research into how Doctors feel about digital health, and how they see its role developing in the future.
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Immobilier - Pourquoi les travailleurs londoniens ont tout intérêt à habiter… à Madrid
L'Espagne, destination traditionnellement prisée des retraités européens, pourrait aussi devenir le nouvel Eldorado des actifs britanniques. C'est en ...
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Post-Sapiens, les êtres technologiques - Magnetically Actuated Micro-Robots for Manipulation - Mechatronics FLY
HEALTHCARE & SOCIAL MEDIA - A political economy of Twitter data? Conducting research with proprietary data is neither easy nor free.
Many of the research articles and blogs concerning conducting research with social media data, and in particular with Twitter data, offer overviews of their methods for harvesting data through an API. An Application Programming Interface is a set of software components that allow third parties to connect to a given application or system and utilise its capacities using their own code. Most of these research accounts tend to make this process seem rather straight forward. Researchers can either write a programme themselves, such as, or can utilise one of several tools that have emerged that provide a WYSIWYG interface for undertaking the connection to the social networking platform, such as implementing yourTwapperKeeper, COSMOS or using a service such as ScraperWiki (to which I will return). However, what is little commented upon is the restrictions put on access to data through many of the social networking platform APIs, in particular Twitter. The aim of this blog post is to address some of the issues around access to data and what we are permitted to do with it.
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HEALTHCARE & SOCIAL MEDIA - How Content Curation Can Save Millions to Organizations
That’s the exhilaration that comes with curation. Imagine the web as millions of pages. To make your magazine, you tear out any of those pages you fancy, explain why they matter, and push the button. Bingo! You’ve shared a link to the content and your take on it.
Lionel Reichardt / le Pharmageek's insight:
@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.
He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.
He makes a great job at connecting two sides of content curation:
- the fact it's saving people's time to look for meaning in information overload themselves,
- the fact it's rewarding for content curators as it helps them build their professional brands.
A win-win no-brainer for smart organizations.
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HEALTHCARE & SOCIAL MEDIA - How To Curate Good Content That Makes Your Brand Look Good In Social Media
There is good content all around the web First off, let’s clarify what good content means. From a marketing perspective good content for curation is:
- Was written by an influencer or a field expert
- Its information is very useful and few people know about it
- Has an appealing title with the right keywords
- Comes from a well-known and popular source
- Has a good content structure and is easy to read
- Is likely to be shared. This could mean that talks about a viral topic, has simple and fun images, a typical list post, etc…
Now, that we all know what good content means, we can agree that there is a lot of good content out there that may never be discovered. None of us have the time to search for this content and much less time to filter the interesting parts.
Lionel Reichardt / le Pharmageek's insight:
Your content strategy shouldn’t be all about content but also about making connections. Either with your audience and with influencers.
You need to know who’s the voice or voices (let’s hope that they aren’t competitors) behind that viral hashtags or post and create a meaning and beneficial relationship.
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Immobilier - Livret A : pourquoi il peut être intéressant de réinjecter de l'épargne dans son prêt immobilier
Alors que les taux de crédit immobilier remontent légèrement, le taux du Livret A, considéré comme l’un des placements financiers préférés des Françai ...
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7- DATA, DATA,& MORE DATA IN HEALTHCARE by PHARMAGEEK - Health Data Interoperability Requires Patience, Persistence
Health data interoperability will require a steadfast commitment to EHR infrastructure, data standards, and innovation, says Arien Malec of RelayHealth.
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Post-Sapiens, les êtres technologiques - The City Of The Future
Derek Weselake is a freelance concept artist and illustrator who works in both the video game and film industries.
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Immobilier - Qui rachètera la villa de Trotski, en Turquie ?
Le révolutionnaire russe s'était offert une maison de grand luxe non loin d'Istanbul, sur l'île de Büyükada. Elle se retrouve aujourd'hui à la vente ...
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Immobilier - Les prix de l'immobilier dans les nouvelles capitales régionales
Le gouvernement a dévoilé vendredi 31 juillet dernier, les 13 nouvelles régions et leurs nouvelles capitales régionales. Mais combien y coûte un loge ...
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Immobilier - Quelle assurance habitation choisir ?
Si changer d’assurance n’a jamais été aussi simple, bien la choisir semble de plus en plus compliqué. Entre options, franchises et services, nos conseils.
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PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING - What Makes Engaging Health Care Marketing Campaigns Work?
What makes engaging health care marketing campaigns work? The ALS Ice Bucket Video Challenge was a viral marketing sensation last summer. Why did it work?
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Geeks - Windows 10 : les 5 bonnes raisons de l’adopter
Windows 10 est arrivé ! Si vous hésitez encore, nous vous donnons 5 bonnes raisons de passer au nouveau système d’exploitation de Microsoft.
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HEALTHCARE & SOCIAL MEDIA - The use of Facebook in medical education – A literature review
Background: The vogue of social media has changed interpersonal communication as well as learning and teaching opportunities in medical education. The most popular social media tool is Facebook. Its features provide potentially useful support for the education of medical students but it also means that some new challenges will have to be faced.
Aims: This review aimed to find out how Facebook has been integrated into medical education. A systematical review of the current literature and grade of evidence is provided, research gaps are identified, links to prior reviews are drawn and implications for the future are discussed.
Method: The authors searched six databases. Inclusion criteria were defined and the authors independently reviewed the search results. The key information of the articles included was methodically abstracted and coded, synthesized and discussed in the categories study design, study participants’phase of medical education and study content.
Results: 16 articles met all inclusion criteria. 45-96% of health care professionals in all phases of their medical education have a Facebook profile. Most studies focused on Facebook and digital professionalism. Unprofessional behavior and privacy violations occurred in 0.02% to 16%. In terms of learning and teaching environment, Facebook is well accepted by medical students. It is used to prepare for exams, share online material, discuss clinical cases, organize face-to-face sessions and exchange information on clerkships. A few educational materials to teach Facebook professionalism were positively evaluated. There seems to be no conclusive evidence as to whether medical students benefit from Facebook as a learning environment on higher competence levels.
Discussion: Facebook influences a myriad of aspects of health care professionals, particularly at undergraduate and graduate level in medical education. Despite an increasing number of interventions, there is a lack of conclusive evidence in terms of its educational effectiveness. Furthermore, we suggest that digital professionalism be integrated in established and emerging competency-based catalogues.
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Geeks - Drones : Amazon suggère une nouvelle régulation du ciel
Un an et demi après avoir présenté les drones du service Prime Air, Amazon se bat toujours pour obtenir l'autorisation de voler hors test sur le sol américain. Afin...
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6- HOSPITAL 2.0 by PHARMAGEEK - Hôpitaux. Quand les smartphones s'invitent au bloc opératoire
Si les professionnels reconnaissent aux portables une utilité, notamment grâce aux applications spécifiques, certains s'inquiètent de le voir s'immiscer en
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Geeks - Comment bloquer un numéro sur mobile
Sur iOS
Bloquer un numéro inopportun sur un iPhone est un processus relativement simple. Il existe plusieurs manières d'opérer qui aboutissent toutes à un résultat...
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Geeks - Sony présente ses Xperia C5 Ultra et Xperia M5
Sony vient d'ajouter deux nouveaux smartphones à son catalogue, les Sony Xperia C5 Ultra et Xperia M5 qui sont, selon les mots du constructeur, des « smartphones...
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GAFAMS, STARTUPS & INNOVATION IN HEALTHCARE by PHARMAGEEK - Healthbox adds 10 startups to new Chicago next class | mobihealthnews
Geeks - Microsoft injecte 100 millions de dollars dans Uber
Un mois après lui avoir cédé une bonne partie de Bing Maps, il semblerait que Microsoft ait décidé de miser son argent de poche sur Uber. Selon Bloomberg, le poids...
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Geeks - Dailymotion s'offre un lecteur vidéo flambant neuf
Après une phase bêta de plus de quatre mois, le nouveau lecteur vidéo de Dailymotion a enfin été déployé sur le site. Le concurrent français de YouTube peut bomber...
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Geeks - Yahoo achète Polyvore pour 230 Millions de dollars
En savoir plus
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HEALTHCARE & SOCIAL MEDIA - Physician branding on social media
Do you think it’s ethical for doctors to "advertise" their professional services on social media? How come healthcare institutions do it and we don't ?
Do you think it’s ethical for doctors to “advertise” their professional services on social media? How come healthcare institutions do it and we don’t ?
Somebody asked me these questions after my talk on medical professionalism on social media. Good questions, but very tough ones to answer. I clarified two things before I answered:
- “Advertising” is different from “branding” in social media. The latter is more of establishing perceived value to patients and the public. (You can read more about branding in Marie Ennis O’Connor’s post here)
- “Legal” and “ethical” are overlapping concepts but these two are different when taken into context. What’s legal may not always be ethical for everyone else in the healthcare community
Having been on social media for quite sometime, my answer to these have evolved over the years, but I’ll reserved that for another post. What interest me is this;
Healthcare professionals are beginning to ask questions now.
I have this feeling that since social media is pervasive and that everyone else in healthcare industry (including patients) are using it, healthcare professionals are catching up and are studying its potential in healthcare. The hint? Confusion. Social media for most HCPs is an entirely new environment. What better way to start threading this path than asking questions?
The closest professional industry I can think of that began branding their reputation and services on social media are the academicians. It’s an industry where advertising one’s professional services is also considered taboo among its ranks. Social media is deemed “less scholarly” by most academicians. Yet, some academicians began the slow process of building up perceived value on social media and expanded their reach to the public. Is this good? I don’t know. What I know is that the more conservative healthcare community is no different. Apart from the lack of time and that “less scholarly” attribute, ethical considerations plays a good deal of reason why healthcare professionals is playing catch up to social media healthcare branding.
But, I’ll be very interested in what you – colleagues and patients, would say about, physician branding on social media. Join us this Saturday June 27, 2014, 9PM Manila time as we discuss the ethics of healthcare professional’s branding on social media:
- T1: As a physician do you consider physician branding on social media, legal? Ethical?Why?
- T2. As a patient, would you seek clinic consult with a physician you found on social media?Why or why not?
- T3. What do you think is the most important value that a physician should establish when branding on social media? Expertise? Patient care? Healthcare information?
Almost all healthcare stakeholders (patients, healthcare institutions, policy makers) began embracing social media as a tool to improve healthcare. All except healthcare professionals. As closing thoughts what take home message would you give healthcare professionals when they brand their services on social media?
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E-HEALTH - E-SANTE - PHARMAGEEK - Top 5 eHealth trends (Infographic) | Integrated Care Today
The Accenture Healthcare IT Vision reveals five key trends: The Internet of Me, Outcome Economy, Platform (R)evolution, Intelligent Enterprise and Workforce Reimagined.
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