9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK - Few seniors trust pharma company-sponsored sites. Can Pharma Sites Cure Seniors' Lack of Trust? - eMarketer

When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites.

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